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Tea School Syllabus

Training for the Tea and Beverage Industries

Mission Statement:
Training - Our mission is to provide superior training and to become the foremost source of tea and beverage information.
Excellence - Our mission is to passionately pursue excellence in our relationships with co-workers, associates and clients.
Attitude - Our mission is to work and play with integrity and enthusiasm; to work harder while maintaining a sweet disposition; and to commit only to those actions which we can fulfill.

To provide you, the attendee, with the tools necessary to accomplish your tea business goals whether launching or maintaining a thriving tea or coffee business.

Requirements for Certification:
Must attend all sessions and labs, complete assignments, and finish exam to be awarded a certificate of completion.

Orientation and Hospitali-Tea

Introduction to the Tea Lifestyle:
Brief History and Geography of Tea
The Culture and Processing of Tea*
Health Benefits of Tea*
Guide to Proper Tea Preparation*
Tea Tasting Lab*
Economic Forecast and Tea Trends

The Roadmap for Success:
Start-Up Requirements
Developing a Business Plan of Action
What Makes a Great Location?*
Financing Options
The Golden Hours of Business*
Simple Accounting Practices
The Bottom Line – Am I Working for “WOW!” or “WIFM”?
(“Roadmap” includes incorporating tea into your present business.)

Creating An Identity – Refining Your Image:
Creating a Mission Statement
Defining Goals
Personal Image Enhancement (includes manners and tea etiquette tutorial)

The Front of the House:
Store Design and Layout*
Window Treatment and Signage
Stationery, Labels, Retail Gift and Shipping bags/boxes/wrap

The Back of the House:
How to Determine Your Equipment Needs
Equipment and Supplies Checklist
Kitchen, Dining Room and OTC Basics
Using Forms:  Purchase orders; Daily Tasks; Checklists; Menu Creation; Inventory; Seating Charts; Recipes
You – The Employee Coach: Establishing guidelines, motivation, pay

Herbs, Flowers, Culinary & Beverage Presentation
Herbal Tisane Lab*
Culinary and Beverage Presentation Workshop
Edible Petals and How to Use Them
The Master Menu – Tea Selections; Tea-Food Pairings; Master Tea Menu

Explore a Variety of Tea Business Income Options
Explore Seven Tea Business Options

Public Relations
Comparison of Marketing Methods
Publicity and Advertising
Strategic Promotions and Event Planning
Using a Simplified Website or Web Presence
How to Write a Press Release*


Preparatory reading -
A recommended reading list is provided upon enrollment.            

Third Day – 3:00 p.m.
NOTE:  Training includes the above core material and is frequently tailored to suit the needs of the tea students.  Private tutorials and personal coaching are at an exhilarated pace and are taught in a condensed time frame.  Personal coaching is private and is designed to target the essential requirements of the participant.